
If you brand yourself
as a “smoker”, everyone who heard about you and sees you for the first time may
be inspecting you with glances to see if smokes are coming out of your nostrils
even at the time that you are not smoking! What you say, how you said it and why
you said it; what you do, how you did it
and why you did it; how you feel and how you react when you feel that way, all
goes into branding you with a “peculiar” trade mark that tells the whole world
who you are.
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